By diyauto
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Breaking into the Luxury market isn't easy. Toyota has arguably had the most success with Lexus, the only full-line luxury marque sold in America that isn't German. Infiniti gave up on trying to go head-to-head with the S-Class and 7-Series when they ditched the Q, and Cadillac has yet to have a complete and coherent strategy. Meanwhile Acura started off strong with the Legend, created a competent E/5 competitor with the all-wheel-drive RL, and then things started to fall apart. Can the RLX bring the brand back?
Why do I bring up Germans in a review of a front-wheel-drive luxury sedan? Because some folks [not everyone mind you] at Acura and plenty of fan boys would like to think the brand runs with the big dogs. In truth Acura has always been a "near-luxury" brand because they lack a full-size competitor to play in the S-Class/7-Series/A8 pool.
Competition
In order to look at the RLX through the right lens, we need to nail down the competition. Acura would like you to believe the front-wheel-drive RLX should be pitted against the rear-wheel-drive BMW 528/535, Mercedes E350 and Lexus GS350. I think this comparison has a few problems. First, the RLX isn't as dynamic as a RWD sedan. Second, Acura's brand position is a problem. What say our readers? Should the brand matter in comparisons? Should this all be priced based? In my mind the RLX's drivetrain and the brand's near-luxury image put the Acura in direct competition with the Cadillac XTS, Lincoln MKS and Volvo S80. What about the FWD/AWD A6? Perhaps, but Audi's brand is a solid BMW/Mercedes competitor these days.
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Why do I bring up Germans in a review of a front-wheel-drive luxury sedan? Because some folks [not everyone mind you] at Acura and plenty of fan boys would like to think the brand runs with the big dogs. In truth Acura has always been a "near-luxury" brand because they lack a full-size competitor to play in the S-Class/7-Series/A8 pool.
Competition
In order to look at the RLX through the right lens, we need to nail down the competition. Acura would like you to believe the front-wheel-drive RLX should be pitted against the rear-wheel-drive BMW 528/535, Mercedes E350 and Lexus GS350. I think this comparison has a few problems. First, the RLX isn't as dynamic as a RWD sedan. Second, Acura's brand position is a problem. What say our readers? Should the brand matter in comparisons? Should this all be priced based? In my mind the RLX's drivetrain and the brand's near-luxury image put the Acura in direct competition with the Cadillac XTS, Lincoln MKS and Volvo S80. What about the FWD/AWD A6? Perhaps, but Audi's brand is a solid BMW/Mercedes competitor these days.
Statistics powered by ChannelMeter http://channelmeter.com